About us
Straps and Bracelets for Luxury Watches
Rubber, leather, steel and buckles, sized precisely for the watches you love.
Who we are
Luxury Watch Straps is an online store based in Sofia, Bulgaria, specialising in aftermarket straps, bracelets and buckles for luxury and sports watches. We started with a simple idea: owners of fine watches should be able to change the look of their watch easily, without struggling to find a strap that actually fits.
Our range covers watches from Rolex, Omega, Patek Philippe, Audemars Piguet, Panerai, Breitling, Tudor, IWC, TAG Heuer, Hublot, Tissot, Richard Mille and more, in rubber, FKM, silicone, leather, canvas and stainless steel.
What we focus on
Precise fit
Every product page lists the exact width, length and compatible models or references, so you can check the fit before you order. Unusual sizes such as 19mm, 21mm and 23mm are part of our range, not an afterthought.
Choice of materials
From FKM rubber for diving to genuine and Italian leather for the office, woven canvas for the weekend and solid 316L steel bracelets, you can build a strap wardrobe for every occasion.
Real help
Not sure which strap fits your watch? Send us your model or reference number and we’ll help you find the right size and style.
A note on our products
Our straps, bracelets and buckles are aftermarket accessories made to fit the watches listed on each product page.